From functionality and appearance to navigation and coding integrity, a lot goes into creating an eye-catching, user-friendly website.
To give you a helping hand, Tom Steward, our Web/UX Designer, is sharing his top 3 things to consider when you design a website
Who’s the user?
When designing a site you need to know who’s going to be using it and this is where analytics are vital. It’s easy to presume who’s using the site, but looking at the data can reveal who is actually using the site. From this point, personas can be developed to help keep the design-focused.
What’s the goal?
Again, it’s easy to presume what we think users want to do on a website, but it can often be different to what we think. Aside from analytics, you can use other tools such as heat mapping and screen recordings to help build a clearer picture of what users want to do.
Why the noise?
Users attention spans can be short. If we know the user and we know their goal, we should aim to minimise as much of the other noise as possible so they don’t get overwhelmed and distracted. Carefully created navigation and user journeys can help with this.
If a new website or website refresh is on your mind, get in touch today.