Facebook, as well as many other social platforms have made some big changes to their advertising methods. To keep users’ private information safe and secure, Facebook has changed the way advertisers can target their adverts.
Over the next few months, Facebook will eliminate the ability to use third-party data, meaning you can no longer target users based on offline behaviour.
As of May 25th, the dreaded date for GDPR Compliance, advertisers are now unable to access partner categories within Facebook Ads Manager and adverts already set up in this way will not be delivered.
Although these changes will impact your advertising strategy and be a little inconvenient to start, these changes ultimately improve the Facebook advert experience, building trust for both users and marketers.
As always, if social media platform users have trust in the adverts they see, they are more likely to engage, increasing the effectiveness of social advertising. Ethical and trustworthy advertisers will now benefit and not be at a disadvantage from the number of spammers, ultimately creating a level playing field and reducing the amount of irrelevant competition.
Our in-house experts can help you target by the right methods, making sure you’re talking to the right people in the right places. We’ve helped many clients build and sustain relationships with new customers.
With more than two billion monthly users, Facebook hosts over a quarter of the world’s population, one of the reason why so much digital advertising spend is thrown its way. With the prediction of social media spend to overtake TV advertising spend despite the privacy changes, we have come up with our top 5 audience categories on Facebook.