27th August 2019

Google Trends: Everything you Need to Know

Emily Milner

Emily Milner Content & Campaign Strategist

Trends

Google trends is more than worthy of a bookmark in your browser.

It fundamentally lets you plan your online marketing strategy year on year when your campaigns are going to achieve the biggest impact.

It does this by exposing how the world uses the internet, revealing how often specific keywords, topics and phrases have been searched for over various periods of time.

While the Google keyword planner within Google Adwords shows exact search volume data for specific terms, Google trends shows the popularity of a query or topic online.

Related Queries

Google trends not only reveals the trend popularity of topics, it also divulges into the queries people search for in relation to a particular topic.

The back to school period is every parent’s worst nightmare. The stress of making sure all children have the correct school uniform, accessories and stationary supplies is challenging. As you can now buy pretty much everything online, a good example would be to target parent’s searching at peak times, offering them your products, or a saviour, right when they need it most. 


To put this into context, this graph shows that peaks arise in the second half of August and also in January after the Christmas break.

As you can see from the numbered trends, people searching within the ‘back to school’ topic also looked for ‘calculators’, ‘backpacks’, ‘hairstyles’ and ‘uniforms’.

Not only does this provide keyword insights so you are able to bid on terms you might not have thought of previously, it also delivers a better understanding of your customers journey to purchase online for maximum impact.

How can we use this data?

We can help you generate relevant online marketing campaigns to coincide with search trends, as this is when users are most likely to be demanding your products or information on your services.

At A&P, we can optimise relevant pages on your website in the run up to the search peaks for your industry. Optimising your content during or after the peaks arrive will be unproductive as you will be forever chasing your competitors who are ranking higher. This can be prioritised one to two months before demands hits.

These tips allow your marketing plan to become relevant and manageable as peaks and troughs are repeated from year to year.

If you’d like to know more about how we can help you with your online targeting and advertising, let’s talk: https://www.apknowhow.com/discuss-a-new-project/

Want to talk to us? Contact us or call us on 01772 770770