Google Trends is more than worthy of a bookmark on your browser.
It fundamentally lets you plan your online marketing strategy year on year when your campaigns are going to achieve the biggest impact.
It does this by exposing how the world uses the internet, revealing how often specific keywords, topics and phrases have been searched for over various periods of time.
While the Google keyword planner within Google Adwords shows exact search volume data for specific terms, Google Trends shows the popularity of a query or topic online.
Google Trends not only reveals the trend popularity of topics, it also divulges into the queries people search for in relation to that topic.
‘Back to School’ is every parent’s worst nightmare. The stress of making sure all their children have the correct school uniform and stationery supplies is challenging. As you can now buy pretty much everything online, why not capitalise on this and target parents searching at peak times, offering them your products (a saviour!) right when they need it most.
How can we use this data?
We can create a better understanding of your customers journey to purchase online for maximum impact.
We can generate relevant online marketing campaigns to coincide with search trends, as this is when users are most likely to be demanding your products or information on your services.
We can optimise relevant pages on your website in the run up to the search peaks for your industry. Optimising your content when or after the peaks arrive will be unproductive as you will be forever chasing your competitors who are ranking higher. This can be prioritised 1-2 months before demand hits.
Your marketing plan becomes relevant and manageable as peaks and troughs in the graph are repeated throughout the years.
If you’d like to know more about how we can help you with your online targeting and advertising, let’s talk: https://www.apknowhow.com/discuss-a-new-project/