Transforming lives and communities
Latimer is the new development arm of the Clarion Housing Group who are the UK’s largest housing association and social landlord.
Latimer is a new kind of housing developer with an ambition and purpose to create aspirational places that are accessible and affordable for everyone.
Bringing the Latimer brand purpose to life
We originally had a brief from the marketing team to listen and learn and immerse ourselves into the Latimer brand. We immediately established a striking rapport with the Latimer people and the Latimer brand and focused our creative approach on delivering excellence, affordability with placemaking at its heart.
A successful launch is a critical point for every new brand and A&P were commissioned by Latimer to create a range of branded films and animated assets to launch the brand across multiple audiences.
Company and audience wide communications
The delivery programme was to roll out the brand communications through a series of films and video productions, aimed at raising awareness to drive sales, recruitment and land acquisition.
Telling the Latimer story has been a huge privilege. There are so many facts to celebrate about the brand – the ethos, the principles, the people, the commitment to excellence, working in great partnerships and delivering more at every level.
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