14th February 2022

Sharing the Love


Reading time 10 mins

Here is your latest dose of creative inspiration from our A&P know how team.

We have 3 different people from across our agency sharing the things that is sparking their creativity, fuelling fresh ideas, and innovative solutions for our clients.

John Hyland 
Account Director

Keeping creatively inspired.

Prior to an Account Director role I trained and was employed in the nineties as a graphic designer, moving to the dark side of Account Management one thing that still roots me into that previous life is my enjoyment of art, either finding it to own or viewing it in a gallery or exhibition.

Currently keeping me creatively inspired is an exhibition from Turner-Prize winning artist Grayson Perry - a series of six large-scale tapestries that explores his fascination with taste and class.

I was so impressed with the physical tapestries - that explore the emotional investment we make in the things we choose to live with, wear, eat, read or drive - that it’s given me the opportunity to read the background to it via the supporting book - the fictional story of the life of Tim Rakewell, and his progress through modern British society from humble birth to famous death.

And as the tapestries bear the influence both of early Renaissance painting and of William Hogarth's moralising series, literally weaving characters, incidents and objects from the artist's research into a modern-day version of 'A Rake's Progress' – which I haven’t looked at for 20+ years! it has given me another opportunity to enjoy looking at his version that portrays the decline and fall of a son and heir of a rich merchant, who wastes all his money on luxurious living, prostitution and gambling – what a way to go!

Sophie Hulse

Escapism is more than distraction from reality. It’s an opportunity to be transported, to explore your creativity and move your inspiration into action.

My recent read, ‘Let My People Go Surfing — The Education of a Reluctant Businessman’, tells story of Yvon Chouinard, the founder and owner of Patagonia. This book is refreshingly modest and shares how he put his love of adventure at the heart of his business, along with a passionate insight into building business as a tool to achieve moral fulfillment.

We learn through this book that Yvon’s escapism is one of the many things that fuels Patagonia’s innovation. His high value for taking time out and retreating allows him space to ask the questions that inform the product and process. His approach instils the belief and ethos that Patagonia’s ‘brand should transcend mere marketing’.

In a time where restrictions seem to outweigh the freedom we crave, there is a lot to be learnt from adopting Yvon’s approach, allowing ourselves the creative freedom to sit a little while longer and let our minds take us to new places.

Tom Steward
Web/UX Designer

Barely a day goes by without someone informing me of a Netflix that I just “HAVE” to watch. Don’t get me wrong, I like new discovering new shows, but I’ve noticed that particularly since the pandemic began, I’ve found myself watching old, familiar shows more. The Office (US), Friends, Scrubs, Boy Meet World (Yes, you read that right.). Maybe it’s because in a world full of unpredictability and uncertainty there’s something comforting about watching something familiar. 

Queue the tenuous UX link. 

Similarly, to Netflix, I often find myself browsing websites which highlight current “award winning web design.” Most of the time they look great, but I often find myself frustrated as they are horrible to use. Style and no substance. 

When it comes to designing a good user experience on a website, familiarity is vital. Jakob Nielsen says “Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.” Not to minimise the importance of good creative design, but if people don’t feel comfortable and confident in how to use a site, the back button is a second away from being clicked. 

I’ve no doubt I’ll be watching plenty of your new content on Netflix this year, but tonight I’m going to once again watch Dwight Schrute run his fire safety training for the Dunder Mifflin staff. (The Office, Season 5, Episode 14 if you’ve not seen it.)

If a have a creative project in mind for 2021 and require some expert know how to bring it to life, get in touch today.


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