Brand positioning for a respected agricultural and ground care machinery and support company that has, for over 40 years, built a proud reputation within the farming community for customer service that goes above and beyond.

Ripon Farming Services needed brand positioning that reconnected them with the farming community - bringing the family back into communications without losing 40+ years of professional credibility.

We understood how to speak their language. Not sector jargon, but the values that matter to agricultural communities - authenticity, reliability, relationships built over time.

Following a comprehensive brand audit, we devised a robust campaign that channelled the authenticity of Ripon Farming Services and how it could be communicated both internally and externally. Alongside a refreshed visual identity, we created messaging that placed family values and farming heritage at the heart of the brand.

We delivered a comprehensive brand refresh to keep Ripon Farm Services at the forefront of the industry—strengthening recognition, reinforcing trust, and giving the business a confident, future-facing platform for growth.