Our partner for over two decades needed to evolve their brand positioning. Strong local recognition, but a crowded market demanded they stand out differently. The brief: refresh the identity to compete with aspirational competitors without losing the warmth and customer-first approach that defined who they are.

Following a brand audit, we developed a refreshed identity with subtle refinements to the logo mark, an elevated colour palette, and contemporary typography. At the heart of this sat the new positioning line, “Rowland. Feel at home”—a promise extending beyond the product to the customer experience, community connection, and brand personality. Authentic, real-world imagery replaced generic stock, supported by carefully considered CGIs that celebrated the homes with honesty and warmth.

We delivered a comprehensive brand refresh with an honest, confident tone of voice. The result is a brand where everyone truly feels at home—from first-time buyers to growing families and downsizers finding their perfect space.

"They provide us with a totally integrated marketing service and a one stop solution. A&P has been our advertising and marketing agency for over 25 years, which in itself is testimony to their capabilities in such a competitive environment. The reason we have remained with A&P for all these years is simple – the service never becomes stale, they have the same passion, same commitment, same creativity, same competitiveness and the same level of service – it’s as if we are a new client but with the added benefits of knowing each other very well.