Sales promotion

Twenty years of sales promotion expertise.

Our sales promotion know how runs deep. For over two decades we’ve been helping all sorts of clients boost their sales through on pack promotions, incentive schemes and loyalty programmes. This depth of experience makes us experts in risk management and we’re happy to provide full redemption services too.

Types of Sales Promotion

A&P plan and deliver sales promotion strategies for our clients.  This includes downloadable coupons, on-pack incentives and points-based loyalty programmes.  We work with you to find the approach that will meet your goals and build a strategy to support this.

Depending on your objectives, we can support a variety of different types of sales promotion:

On Pack Promotions

Giving customers an added benefit when they buy your products can help you stand out from the crowd and increase sales.

Coupon Promotions

Discount coupons can encourage new customers to try a product for the first time and build interest in new launches.  We can control the campaign from design to redemption to control costs and work to clear performance KPIs.  

Loyalty Programmes

Loyalty and incentive programmes strengthen relationships with customers and add value to relationships.  By encouraging customer retention, a loyalty programme can deliver a strong ROI and reduce cost per sale.

Combining Sales Promotion with Digital Marketing

Sales promotions can be made more effective with digital marketing.  

We can create a targeted campaign to reach your customers with video, display advertising and outreach to key influencers.  This helps maximise reach among potential customers.

Advantages of Sales Promotions

Together with customer data capture, a strong sales promotion offers multiple benefits including:

  • A measurable increase in sales 
  • Increased customer loyalty
  • Growth in your opt-in marketing list

At A&P, we work with you to find out what approach to sales promotion best meets your needs and provides the best return on investment.  

Contact us today and we’ll be happy to talk through your options and find out how we can help.

Want to talk to us? Contact us or call us on 01772 770770